Selling your product once gives you revenue, making sure your customers keep using it ensures long-term success. e-Learning is all about continuity of training so that customers leverage your solutions time and again — and for that, they should be satisfied with their customer experience. This can be boosted through providing an intuitive end-user journey, regularly adding extra features, running various loyalty programs, etc. ExxonMobil uses an LMS
to train new shifts of employees to work their oil rigs while they are still on solid soil. Before the emergence of Augmented Reality/Virtual Reality (AR/VR) technology, such training mostly consisted of videos showing various aspects of oil rig workflows, and the learners had to memorize all the operations.
However, once reliable VR sets became available, the LMS developer released their support as a new feature. Thus, learners can operate oil rig systems in simulated environments and practice their skills in fast-paced emulations. This helped reduce the average time spent training by nearly 23%, greatly increasing the cost-efficiency of personnel onboarding. Currently, other oil & gas companies follow suit, implementing AR/VR-based training programs.
Another example is replacing actual biology and chemistry laboratories with virtual labs
. This helps avoid spending budgets on consumables, remove the risk of accidents and provide training to thousands of students at once, instead of a single biology or chemistry class at a time.
Thus said, retaining your customers is one of the most crucial tasks for any business. According to the results of our research of the challenges of building an EdTech company
, every fourth founder named working on customer retention their primary objective to ensure increased revenue.